Here at Proof, we always strive to give back to those around us; it’s really how we got our start. We wantto provide quality products that have meaning and do something beneficial through the purchase of those products. Along with doing good to mother nature, we also work at doing good to those around the world. A portion of each purchase goes to a worthy cause that we've chosen to donate to.
Since our start in 2010, we’ve helped provide tsunami relief in Japan, child soldier rehabilitation in Africa, and reforestation in Haiti. In 2013, we embraced the idea of donating funds on a project-by-project basis. That year, we started by donating funds to build two eye clinics in India where over ¼ of the world’s blind population resides. Both clinics continue to provide sight–giving cataract surgeries to those in need. In 2015, we had the best of both worlds and were able to give back globally and locally. We traveled to El Salvador for various community projects with a donation totaling over $12,000 and shortly after we were able to donate $12,000 to The Nature Conservancy in Idaho. Whether it be in Idaho or India, for maintaining land or providing eye care, we consider ourselves global citizens and will continue to use a socially conscious business model to do good.
THE INDIA PROJECT
In 2013, we decided to use a portion of each sale to build two eye clinics in India. Both eye clinics have provided sight-giving cataract surgeries to those in need; because the Indian community houses over ¼ of the world's blind population, the eye clinics have been an effective addition to both areas. After watching both communities use these eye clinics, we saw how a little bit of help can go a long way in restoring sight to thousands.
THE NATURE CONSERVANCY PROJECT
For the entire month of June, Proof Eyewear will donate 100% of the proceeds from the sale of special edition sunglasses, crafted from FSC-certified wood, to The Nature Conservancy. Proof has committed to donating a minimum of $12,000 to the Conservancy through this project. C.O.O. of Proof Eyewear, Tanner Dame said, "We're really excited to be partnering up with The Nature Conservancy for the #NatureOfSummer Campaign! We full heartedly believe in the lasting differences TNC makes to our lands here in Idaho and all around the world. We believe this project will shed light on the importance of conservation efforts to a younger generation and feel honoured to be part of the process."
The design of the shades was inspired by Proof's love of nature and summer. It features a salmon silhouette as a shout out to water and conservation in the West. The inside arm is inscribed with the words “Get lost in nature and find yourself.” 100% of the proceeds from the sale of “Nature Pledge” will go to The Nature Conservancy. During the promotion, Proof will celebrate healthy outdoor lifestyles and encourage its supporters to learn more about the Conservancy’s conservation work in Idaho and around the world.